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Can technology fix the ‘broken’ concert ticketing system?

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American Jacki Thrapp found that it was cheaper to fly to Europe to see Taylor Swift

For Nashville native Jacki Thrapp flying to Europe this summer to see her idol Taylor Swift perform live was a “no brainer”.

With the cheapest tickets for the remaining US dates of Swift’s continuing Eras Tour now costing $2,500 (£2,000) on the resale market, up from their face value of $49, some American fans realised that it would be cheaper for them to fly across the Atlantic to catch one of the European shows instead.

So back in May, Jacki went to see Swift perform twice in Sweden,…



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Can technology fix the ‘broken’ concert ticketing system?

Published

on

Can technology fix the ‘broken’ concert ticketing system?


Jacki Thrapp Jacki ThrappJacki Thrapp

American Jacki Thrapp found that it was cheaper to fly to Europe to see Taylor Swift

For Nashville native Jacki Thrapp flying to Europe this summer to see her idol Taylor Swift perform live was a “no brainer”.

With the cheapest tickets for the remaining US dates of Swift’s continuing Eras Tour now costing $2,500 (£2,000) on the resale market, up from their face value of $49, some American fans realised that it would be cheaper for them to fly across the Atlantic to catch one of the European shows instead.

So back in May, Jacki went to see Swift perform twice in Sweden,…



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